<span itemprop="name">Marketing & Advertising</span>
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Marketing & Advertising

No matter how great your business concept is, a well-conceived and cohesive marketing strategy is necessary for the success of the business. Your job as business owner is to promote and advertise your business in your area. Good marketing efforts will ensure a steady stream of business.

As an owner, you need to do your part to market your fingerprint business in your local area. Create an active presence in your area to build a buzz about your business and services offered by your company. If a customer is driven to your website by a marketing campaign, or expresses interest in getting more information about services available, ideally the information provided will result in him/her ultimately becoming a satisfied customer.

This manual contains guidelines for developing and implementing a marketing program that will help you effectively promote your fingerprint business in your area.

  • How to Create a Marketing Plan
    • Direct Mail Campaigns
    • Internet Directories (Fingerprints Locations)
    • Print Campaigns
    • Social Media Package
    • Email Newsletters
    • Referrals
  • Public Relations and Community Involvement
    • How to Write a Press Release
    • Putting together a Press Kit
    • Community Involvement/Networking

Tools Included:

  • Marketing Plan Worksheet
  • Marketing Plan Budget
  • Advertising Expense Budget
  • Advertising Plan Worksheet
  • Customer Satisfaction Survey
  • Content Promotion Template