Top Sales Myths of 2015

Did you know that:

  • 2% of sales are made on the First contact.
  • 3% of sales are made on the Second contact.
  • 5% of sales are made on the Third contact.
  • 10% of sales are made on the Fourth contact.
  • 80% of sales are made on the Fifth to Twelfth contact.

However….

  • 48% of sales people never follow up with a prospect.
  • 25% of sales people make a second contact and stop.
  • 12% of sales people make more than Three contacts with a prospect.
  • Only 10% of sales people make more than Three contacts with a prospect.

On Existing Customers and Referrals:

  • Repeat customers spend 33% more than new customers. – Do you offer drug testing services or background screening services like MVRs?
  • Referrals among repeat customers are 107% greater than non-customers. – When is the last time you asked a customer for a referral?
  • It cost six times more to sell something to a prospect than to sell that thing to an existing customer.
  • Acquiring new customers can cost five times more than satisfying and retaining current customers.
  • A 2% increase in customer retention has the same effect on profits as cutting cost by 10% – Do you send Thank you Notes?
  • The average company loses 10% of its customers each year.
  • A 5% reduction in customer defection rate can increase profits by 25% – 125%, depending on the industry.
  • The customer profitability rate tends to increase over the life of a retained customer.

How are you going to increase sales in 2016?

Find out how our Sales & Marketing Guides can help you reach your 2016 sales targets! 

This post was written by
Comments are closed.